Women are a large demographic and have a huge influence on today's society. The Economist magazine once highlighted the importance of the women's market as the most powerful market in the world. And it is a market that has more growth potential than China, India or the internet world ever.
According to a Harvard Business Review analysis by Michael Silverstein and Kate Sayre, women's purchasing power is now a key driver of the global economy. The current consumption value of women is 20 trillion dollars. And will grow to 28 trillion dollars in the next 5 years, or more than 40%, as well as revenue that will grow at this rate as well. From all the information we can visualize the fact that Women are today's most potent market and purchasing power.
When women are the ones who hold the purchasing power and wealth in the future. In addition to the shopping behavior of women will affect the marketing of the product. Another question that women have to think about is What are the investments that are best suited to women? Usually, we divide investments into 2 main types: Traditional Investment or Traditional Investment, which this type of investment will be in the capital market assets that we know well. stocks and bonds We may buy directly or through mutual funds. Another type of investment in addition to traditional investment is called alternative investment or alternative investment
If it's a normal investment, such as buying stocks, we just analyze the company and make decisions. Company A shares, regardless of which broker we buy from or when we buy them, are company A shares eligible for dividends. The only difference is the cost that we bought. Investing in ordinary shares is therefore straightforward in nature. There is no complicated structure or detail.
While if we talk about alternative investments Women investors may think of alternatives like real estate or jewelry that offer both functional benefits and long-term incremental value. But if we try to compare investments in real estate With stocks, there are many practical differences. When we talk about the stock of a certain company Investors will think of stocks listed on the stock exchange, which we can buy through brokers or online. But imagine if we talk about investing in real estate, for example, in the Ratchada area, the answer to this matter does not end at Ratchada Road. But this will be followed by other questions that need to go into more detail. No matter what kind of project we invest in Low-rise project or condo Where is this project located on Ratchada Road? Where is the room that we bought? Did you see the view? near or far from the elevator buy at what price All of this can be clearly seen that investing in real estate. That is a matter of great attention to detail. because in practice, even if it is a property in the same project The value is different. Unlike stocks that are all the same no matter where we trade.
